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THE EVENT IS COMING SOON

Get ready for something exciting! Our team is hard at work crafting an exceptional experience for you.

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🚀 BCCA Venture Hub

Build. Launch. Reinvest.

Black-led incubator powering youth ventures with capital, coaching, and community.
[Apply Now] • [Become a Partner] • [Sponsor a Youth] • [Become a Mentor] • [Become a Speaker]
[Become an Investor] • [Download Pitch Deck – Coming Soon]

R — Role (Who this is for & what problem we solve)

For: youth & newcomer founders (15–29), mentors, partners, and impact investors who want to
turn ideas into sustainable ventures.
The Problem: talent is everywhere, but access isn’t — limited capital, networks, and space
keep great ideas from launching.
Our Role: a Black-led incubator with two tracks (Product & Media), two hubs (BYRC & 520
Alexander), and a Community Venture Fund that reinvests 30% of youth profits to fund the
next generation.

Quick Fit Check (filtering low-quality leads):

● ✅ You have a concrete idea or MVP (product, service, or media).
● ✅ You can commit to weekly training + reporting.
● ✅ You agree to the 30% reinvestment rule.
● ❌ You’re not ready to engage, or you want cash with no accountability.

[See Membership Criteria] → qualifies applicants before they apply

I — Input (What visitors need to know, feel, believe)

What You Get:

● Capital access: micro-grants ($500–$5K) and accelerator investments ($10K–$50K).
● Spaces that work: BYRC kitchen & café carts (Product Track); 520 Alexander studio &
Community Network TV (Media Track).
● Mentorship that matters: weekly coaching, demo days, investor readiness.
● Distribution & audience: retail pilots, café carts, and province-wide media reach.

Why Trust Us:

● Backed by respected community partners and funders (banks, foundations, civicpartners).
● 120+ youth trained through SSLP; multiple youth ventures launched.
● Transparent reporting, data tracking, and youth-first governance.

[How the Fund Works] • [Meet the Team] • [Impact & Reporting]

S — Steps (Exactly how to get started)

1) Apply (10–12 min).
Tell us your venture, stage, and goals. We’ll assess fit (mission alignment, readiness, traction
potential).
→ [Start Your Application]

2) Review & Match (5–10 days).
Qualified applicants are invited to an interview. If accepted, you’re placed in Product or Media
track and matched with a mentor.
→ [View Program Calendar]

3) Train & Launch (6–12 weeks).
Workshops + coaching. Product pilots via café carts or studio content published via Community
Network TV.
→ [See What You’ll Learn]

4) Reinvest & Scale (ongoing).
30% of gross profits circulate back into the Community Venture Fund to back the next cohort
(including you as you scale)—and to strengthen your alumni network and market access.
→ [Community Venture Fund]

[Apply Now] • [Book a Partner Call] • [Investor Interest Form]

E — Expectation (Outcomes you can count on)

Tangible Outcomes:

  ● A validated offer (pricing, packaging, brand).
  ● Real-world distribution or audience growth.
  ● Funding pathway (micro-grant or accelerator ticket).
  ● Portfolio-ready media (demo reel, product shots, case study).

Emotional Outcomes:

   ● Confidence, momentum, and a network that shows up for you.
   ● Belonging within a community that reinvests in your success.

Success Indicators We Track: revenue growth, retention, launch velocity, partner deals, and
reinvestment impact.

[See Impact Metrics] • [Success Stories] • [Join the Alumni Network]

What Makes BCCA Venture Hub Different

● Circular capital: the 30% reinvestment rule compounds community wealth.
● Two-track model: Product ventures (food/retail/beauty) AND Media ventures
(content/podcasts/creator brands).
● Owned channels: Community Network TV + partner retail give you distribution on day
one.
● Data transparency: equity-centred measurement for funders, families, and youth.

[Download Program Overview – PDF] • [Pitch Deck – Coming Soon]

Membership Overview (qualifies serious applicants)

You Receive: training, mentor pods, space access, grants/investments, distribution pilots, and
visibility.
You Commit: weekly sessions, monthly reporting, and the 30% reinvestment rule.
Eligibility: ages 15–29 (priority to Black & equity-deserving youth), based in BC (or able to
attend hybrid).
Cohort Capacity: limited seats to maintain quality and access to capital.

[Learn More About Membership] • [Apply Now]

Ways to Get Involved (for partners & community)

🤝 Become a Mentor — 1–2 hrs/week guiding a youth venture.
🎤 Become a Speaker — lead a masterclass or fireside chat.
💰 Become an Investor — back the Community Venture Fund or sponsor prize pools.
📄 Pitch Deck (Coming Soon) — get the model, metrics, and roadmap.

[Mentor Sign-Up] • [Speaker Inquiry] • [Investor Interest]

Social Proof & Credibility

  • Community-rooted, Black-led governance.
  • Multi-year funding support from respected institutions.
  • Alumni ventures launched and selling across channels.
  • Transparent metrics & reporting; privacy & data practices aligned with Canadian
    standards.

[See Partners] • [Media & Press] • [Impact Report]

Final Conversion Block

Ready to build, launch, and reinvest?
Join a venture hub that gives you capital, coaching, space — and a community that circulates
wins.

[Apply Now] • [Join the Waitlist] • [Book a Partner Call]

Footer (compliance & trust)

BCCA Venture Hub is operated by the BC Community Alliance (non-profit). Program availability,
funding, and eligibility are limited and subject to review. By applying or subscribing, you agree to
our Privacy Policy and communications under CASL.
Links: Privacy • Terms • Contact • Accessibility • Partner Logos

Traffic-Source Optimization (use in your ads/UTMs)

  • Google Ads / Search: emphasize outcomes + credibility (“Launch your venture with
    capital, coaching, and real distribution”).
  • Facebook/IG Ads: lead with identity + belonging + reinvestment story.
  • Email/Partner Referrals: highlight limited cohort seats + fast application.
  • Organic/SEO: include FAQs and long-form “How it Works” for intent traffic.

Perfect—let’s turn your qualifying application into a HubSpot-native form with smart fields,
scoring, routing, CASL/GDPR compliance, and clean data for reporting.

Below is everything your ops/dev team needs: fields to create (with internal names),
dependent logic, progressive profiling, hidden UTM capture, scoring, workflows, lists,
and thank-you routing—all optimized for the BCCA Venture Hub.

BCCA Venture Hub — HubSpot Form Spec (Qualifying Application)

1) Form Basics

  • Form name: BCCA Venture Hub – Application (Qualifying)
  • Business unit: BCCA (if using BUs)
  • Object: Contact (create new or update existing)
  • Style: One-page, sectioned with headers
  • Language: English (enable translations later if needed)

2) Contact Properties (Create/Use in HubSpot)

A. Identity & Consent

  • email (Single-line text, required)
  • firstname (Required)
  • lastname (Required)
  • phone (Required; E.164 validation)
  • hs_consent_public (GDPR/CASL checkbox group — see Consent block below)

B. Demographics / Equity (optional, for reporting)

  • bcca_city_region (Dropdown): Vancouver, Burnaby, Surrey, Richmond, Victoria, Kelowna, Prince George, Other
  • bcca_age_bracket (Dropdown, required): 15–17, 18–24, 25–29, 30+
  • bcca_equity_identifiers (Multiple checkboxes, optional): Black/African/Afro-Caribbean; Indigenous; Newcomer (≤5yrs); 2SLGBTQ+; Disability; Prefer not to say; Self-describe (text)
  • bcca_self_describe_identity (Single-line text, optional; dependent if “Self-describe” checked)

C. Venture Fit

  • bcca_venture_name (Single-line text; “Working Title” allowed)
  • bcca_track (Radio, required): Product Track; Media Track
  • bcca_stage (Dropdown, required): Idea, Validated Concept, MVP/Prototype, Early Sales/Audience (<$5k), Growing ($5k–$50k+)
  • bcca_offer_sentence (Single-line text, required; 20–25 words max)
  • bcca_primary_customer (Single-line text, required)
  • bcca_problem_statement (Paragraph, required; 1–2 sentences)

D. Evidence / Resources

  • bcca_evidence_of_demand (Checkboxes): Customer interviews; Waitlist/email subscribers; Social followers/avg views; Preorders/LOIs; Sales to date; None
  • bcca_revenue_to_date (Number/currency; dependent if “Sales to date” checked)
  • bcca_primary_link (URL; website/IG/TikTok/demo/deck)
  • bcca_upload (File upload)

E. Track-Specific (Dependent Fields)

Product Track only (show when bcca_track = Product Track):

  • bcca_units_sold (Radio): Yes / No
  • bcca_compliance_needs (Paragraph): permits/labels/co-packing
  • bcca_facility_needs (Checkboxes): BYRC kitchen; Café carts; Storage; Packaging; Other

Media Track only (show when bcca_track = Media Track):

  • bcca_content_format (Checkboxes): Video; Audio; Mixed; Other
  • bcca_publishing_cadence (Dropdown): Weekly; Biweekly; Monthly; Not yet
  • bcca_media_metrics (Single-line text): avg views/episode; subs/followers
  • bcca_studio_needs (Checkboxes): Podcast room; Video set; Editing; Other

    F. Commitment (Screeners)

    • bcca_weekly_availability (Radio, required): Yes, consistently; Mostly; No
    • bcca_reporting_commitment (Radio, required): Yes; Unsure; No
    • bcca_reinvestment_rule (Radio, required): I agree to reinvest 30% of gross profits; I do not agree
    • bcca_cohort_timing (Checkboxes): Weeknights (Tue/Thu); Weekends; Hybrid/Asynchronous
    • bcca_access_supports (Checkboxes): Compass transit; Accessibility; Childcare; Technology; Other
    • bcca_access_supports_notes (Paragraph; dependent if any support selected)

    G. Traction & Goals

    • bcca_hours_per_month (Dropdown): <5; 5–10; 10–20; 20+
    • bcca_team_size (Dropdown): Solo; 2–3; 4+
    • bcca_funding_to_date (Checkboxes): Self-funded; Friends/Family; Grants; Revenue-funded; None
    • bcca_top_blockers (Checkboxes — require exactly 3 selections): Capital; Distribution; Studio/Production; Permits/Labels; Branding/Packaging; Pricing/Unit economics; Audience/Analytics; Legal/IP; Accounting/Books; Other
    • bcca_success_90_days (Paragraph, required; 1–2 sentences)

    H. Values & Fit

    • bcca_why_bcca_now (Paragraph, required)
    • bcca_pay_it_forward (Paragraph, required)
    • bcca_conduct_agreement (Checkbox, required): I commit to respectful conduct, safety, and anti-harassment policies.

    I. Admin / Signoff

    • bcca_signature (Single-line text, required)
    • hs_lead_status (Set via workflow): New → Open → Qualified/Disqualified
    • lifecyclestage (Set via workflow): Lead (or Subscriber for partials)

    3) Dependent Logic (HubSpot “Dependent fields”)

    • Show Product block when bcca_track = Product Track.
    • Show Media block when bcca_track = Media Track.
    • Show bcca_revenue_to_date when “Sales to date” is checked.
    • Show bcca_self_describe_identity when “Self-describe” is checked.
    • Show bcca_access_supports_notes when any access support is selected.

    4) Progressive Profiling (Smart Fields)

    Enable progressive profiling on returning contacts:
       ● Group A (first view): Identity & Consent + Core Venture Fit
       ● Group B (returning): Evidence/Resources + Commitment
       ● Group C (later): Traction & Goals + Values & Fit

    HubSpot → Form → Options → Enable progressive fields and set rotation A → B → C.

    5) Hidden Fields (Attribution & Ops)

    Add as hidden fields (auto-populated via query params/cookies):
       ● utm_source, utm_medium, utm_campaign, utm_term, utm_content
       ● original_source_type (HubSpot default), latest_source
       ● bcca_campaign_code (Single-line text) (e.g., VENTUREHUB_FALL2025)
       ● bcca_referrer_org (Single-line text) (partner name)
       ● page_url, page_title
       ● gclid, fbclid (if applicable)

    6) Validation & UX

    ● Required fields: email, firstname, lastname, age bracket, track, stage, offer sentence,
    primary customer, problem statement, weekly availability, reporting, reinvestment rule,
    success_90_days, conduct, signature.
    ● Character limits: offer sentence ≤ 140 chars; problem ≤ 400 chars; success_90_days ≤
    300 chars.
    ● Exact 3 blockers: enforce via form rule (or soft validation with helper text).
    ● Help text (HubSpot placeholder/help):
    ○ Offer sentence: “20 words: what you sell and for whom.”
    ○ Success in 90 days: “e.g., Launch 4 pop-ups and reach $2,000 in sales.”
    ○ Reinvestment rule: “Funds future cohorts—your success fuels the next.”

    7) CASL/GDPR Consent Block

    Use HubSpot GDPR options or add a custom consent group:
    Email subscription (Marketing Information): unchecked by default; “I agree to receive
    program updates and resources.”
    Program operations (Legitimate Interest): “I consent to the collection and processing of
    my data for application review and program delivery.”
    ● Link Privacy Policy and Terms.

    8) Scoring (HubSpot Score Property)

    Create a custom score property: bcca_application_score (0–100)
    Add positive criteria:
    ● Age = 15–29 → +5
    ● Track selected → +5
    ● Stage = MVP/Prototype → +8; Early Sales/Audience → +10; Growing → +12
    ● Evidence of demand ≥2 items → +8
    ● Weekly availability = “Yes, consistently” → +10
    ● Reporting = Yes → +5
    ● Reinvestment = Agree → +12
    ● Hours/month ≥10 → +6
    ● Team size ≥2 → +4
    ● 90-day goal present (non-empty) → +5
    ● Top blockers include solvable ops (Capital, Distribution, Branding, Pricing, Audience) →
    +6

    Negative criteria:

    ● Age = 30+ → −20
    ● Availability = No → −40
    ● Reinvestment = No → −40
    ● Reporting = No → −15
    ● Empty offer/problem fields → −10

    Routing thresholds:

    ● ≥70 = Qualified — route to Interview
    ● 60–69 = Maybe — request clarifications
    ● <60 = Nurture — auto-send resources & waitlist

    9) Workflows (Automation)

    Workflow 1 — Post-Submit (All applicants)
    ● Set lifecyclestage → Lead; hs_lead_status → New
    ● Send Auto-Responder email:
       ○ Subject: We received your BCCA Venture Hub application ✅
       ○ Body: interview timeline (5–10 biz days) + reply for extra links
    ● Create Task for owner: “Review application & score” due in 2 days
    ● If bcca_application_score ≥ 70 → add to Interview Queue
    ● If bcca_application_score < 60 → send Resources Email + add to
    Pre-Incubator Drip

    Workflow 2 — Interview Routing (Qualified)

    ● Create Deal in pipeline: BCCA Venture Hub – Cohort Intake
       ○ Stage: Applied
       ○ Amount: $0 (or standard grant/equity placeholder)
       ○ Assignee: round-robin (Mariah’s team)
    ● Create Meeting link email (HubSpot Scheduling) to book 20–30 min interview
    ● If interview booked → move deal to Interview Scheduled

    Workflow 3 — Disqualify / Nurture

    ● If Availability = No OR Reinvestment = No → set hs_lead_status = Disqualified
    ● Send explainer email re: reinvestment model + invite to info session
    ● Add to Recorded Workshops nurturing sequence

    Workflow 4 — Access Supports

    ● If bcca_access_supports contains Compass/Accessibility/etc. → create Ticket in
    Service Pipeline: “Access Supports – {{firstname}} {{lastname}}”

    10) Lists & Segments

    ● Smart List: Qualified (Score ≥70) — used for interview campaigns
    ● Smart List: Track = Product — for BYRC ops & kitchen scheduling
    ● Smart List: Track = Media — for studio bookings / CNTV
    ● Smart List: Needs Compass — transit coordination
    ● Static List: Fall 2025 Applicants — snapshot for reporting
    ● Smart List: Disqualified — for nurture content

    11) Thank-You & Routing

    ● Inline thank-you message: “Thanks! Check your email for next steps. Shortlisted
    applicants will be invited to a 20–30 min interview within 5–10 business days.”
    ● Redirect URL (preferred): /venture-hub/thanks
    Include: summary of next steps, scheduler CTA (if you want instant booking for ≥70),
    resources for <60, and a link to Safe School Hub recorded content.

    12) Notifications & Ownership

    ● Instant notifications to: Mariah (MD), generic inbox
        apply@bccommunityalliance.com
    ● Assignment: Round-robin among review team
    ● Task SLA: 48 hours to triage

    13) Embed & Tracking

    ● Use HubSpot’s native embed on the Venture Hub landing page.
    ● Ensure Cookie consent and tracking code are firing.
    ● Append UTM params from ads and partner links.
    ● Add Campaign in HubSpot: Venture Hub – Fall 2025 Intake and associate the
       form + landing page + emails.

    14) Microcopy (labels & help text — paste directly)

    ● Offer (one sentence): “In 20 words, what you sell and for whom.”
    ● Problem statement: “What pain do you solve for your customer/audience?”
    ● Evidence of demand: “Select all proofs you have—small signals count.”
    ● Reinvestment rule: “This keeps capital circulating to fund future cohorts.”
    ● Success in 90 days: “Be specific: ‘Launch 4 pop-ups and reach $2,000 in sales’ or
       ‘Publish 6 episodes; 1,000 avg views.’”
    ● Conduct agreement: “We maintain a strictly safe, respectful environment for all participants.”