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THE EVENT IS COMING SOON
Get ready for something exciting! Our team is hard at work crafting an exceptional experience for you.
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🚀 BCCA Venture Hub
Build. Launch. Reinvest.
Black-led incubator powering youth ventures with capital, coaching, and community.
[Apply Now] • [Become a Partner] • [Sponsor a Youth] • [Become a Mentor] • [Become a Speaker]
[Become an Investor] • [Download Pitch Deck – Coming Soon]
R — Role (Who this is for & what problem we solve)
For: youth & newcomer founders (15–29), mentors, partners, and impact investors who want to
turn ideas into sustainable ventures.
The Problem: talent is everywhere, but access isn’t — limited capital, networks, and space
keep great ideas from launching.
Our Role: a Black-led incubator with two tracks (Product & Media), two hubs (BYRC & 520
Alexander), and a Community Venture Fund that reinvests 30% of youth profits to fund the
next generation.
Quick Fit Check (filtering low-quality leads):
● ✅ You have a concrete idea or MVP (product, service, or media).
● ✅ You can commit to weekly training + reporting.
● ✅ You agree to the 30% reinvestment rule.
● ❌ You’re not ready to engage, or you want cash with no accountability.
[See Membership Criteria] → qualifies applicants before they apply
I — Input (What visitors need to know, feel, believe)
What You Get:
● Capital access: micro-grants ($500–$5K) and accelerator investments ($10K–$50K).
● Spaces that work: BYRC kitchen & café carts (Product Track); 520 Alexander studio &
Community Network TV (Media Track).
● Mentorship that matters: weekly coaching, demo days, investor readiness.
● Distribution & audience: retail pilots, café carts, and province-wide media reach.
Why Trust Us:
● Backed by respected community partners and funders (banks, foundations, civicpartners).
● 120+ youth trained through SSLP; multiple youth ventures launched.
● Transparent reporting, data tracking, and youth-first governance.
[How the Fund Works] • [Meet the Team] • [Impact & Reporting]
S — Steps (Exactly how to get started)
1) Apply (10–12 min).
Tell us your venture, stage, and goals. We’ll assess fit (mission alignment, readiness, traction
potential).
→ [Start Your Application]
2) Review & Match (5–10 days).
Qualified applicants are invited to an interview. If accepted, you’re placed in Product or Media
track and matched with a mentor.
→ [View Program Calendar]
3) Train & Launch (6–12 weeks).
Workshops + coaching. Product pilots via café carts or studio content published via Community
Network TV.
→ [See What You’ll Learn]
4) Reinvest & Scale (ongoing).
30% of gross profits circulate back into the Community Venture Fund to back the next cohort
(including you as you scale)—and to strengthen your alumni network and market access.
→ [Community Venture Fund]
[Apply Now] • [Book a Partner Call] • [Investor Interest Form]
E — Expectation (Outcomes you can count on)
Tangible Outcomes:
● A validated offer (pricing, packaging, brand).
● Real-world distribution or audience growth.
● Funding pathway (micro-grant or accelerator ticket).
● Portfolio-ready media (demo reel, product shots, case study).
Emotional Outcomes:
● Confidence, momentum, and a network that shows up for you.
● Belonging within a community that reinvests in your success.
Success Indicators We Track: revenue growth, retention, launch velocity, partner deals, and
reinvestment impact.
[See Impact Metrics] • [Success Stories] • [Join the Alumni Network]
What Makes BCCA Venture Hub Different
● Circular capital: the 30% reinvestment rule compounds community wealth.
● Two-track model: Product ventures (food/retail/beauty) AND Media ventures
(content/podcasts/creator brands).
● Owned channels: Community Network TV + partner retail give you distribution on day
one.
● Data transparency: equity-centred measurement for funders, families, and youth.
[Download Program Overview – PDF] • [Pitch Deck – Coming Soon]
Membership Overview (qualifies serious applicants)
You Receive: training, mentor pods, space access, grants/investments, distribution pilots, and
visibility.
You Commit: weekly sessions, monthly reporting, and the 30% reinvestment rule.
Eligibility: ages 15–29 (priority to Black & equity-deserving youth), based in BC (or able to
attend hybrid).
Cohort Capacity: limited seats to maintain quality and access to capital.
[Learn More About Membership] • [Apply Now]
Ways to Get Involved (for partners & community)
🤝 Become a Mentor — 1–2 hrs/week guiding a youth venture.
🎤 Become a Speaker — lead a masterclass or fireside chat.
💰 Become an Investor — back the Community Venture Fund or sponsor prize pools.
📄 Pitch Deck (Coming Soon) — get the model, metrics, and roadmap.
[Mentor Sign-Up] • [Speaker Inquiry] • [Investor Interest]
Social Proof & Credibility
- Community-rooted, Black-led governance.
- Multi-year funding support from respected institutions.
- Alumni ventures launched and selling across channels.
- Transparent metrics & reporting; privacy & data practices aligned with Canadian
standards.
[See Partners] • [Media & Press] • [Impact Report]
Final Conversion Block
Ready to build, launch, and reinvest?
Join a venture hub that gives you capital, coaching, space — and a community that circulates
wins.
[Apply Now] • [Join the Waitlist] • [Book a Partner Call]
Footer (compliance & trust)
BCCA Venture Hub is operated by the BC Community Alliance (non-profit). Program availability,
funding, and eligibility are limited and subject to review. By applying or subscribing, you agree to
our Privacy Policy and communications under CASL.
Links: Privacy • Terms • Contact • Accessibility • Partner Logos
Traffic-Source Optimization (use in your ads/UTMs)
- Google Ads / Search: emphasize outcomes + credibility (“Launch your venture with
capital, coaching, and real distribution”). - Facebook/IG Ads: lead with identity + belonging + reinvestment story.
- Email/Partner Referrals: highlight limited cohort seats + fast application.
- Organic/SEO: include FAQs and long-form “How it Works” for intent traffic.
Perfect—let’s turn your qualifying application into a HubSpot-native form with smart fields,
scoring, routing, CASL/GDPR compliance, and clean data for reporting.
Below is everything your ops/dev team needs: fields to create (with internal names),
dependent logic, progressive profiling, hidden UTM capture, scoring, workflows, lists,
and thank-you routing—all optimized for the BCCA Venture Hub.
BCCA Venture Hub — HubSpot Form Spec (Qualifying Application)
1) Form Basics
- Form name: BCCA Venture Hub – Application (Qualifying)
- Business unit: BCCA (if using BUs)
- Object: Contact (create new or update existing)
- Style: One-page, sectioned with headers
- Language: English (enable translations later if needed)
2) Contact Properties (Create/Use in HubSpot)
A. Identity & Consent
- email (Single-line text, required)
- firstname (Required)
- lastname (Required)
- phone (Required; E.164 validation)
- hs_consent_public (GDPR/CASL checkbox group — see Consent block below)
B. Demographics / Equity (optional, for reporting)
- bcca_city_region (Dropdown): Vancouver, Burnaby, Surrey, Richmond, Victoria, Kelowna, Prince George, Other
- bcca_age_bracket (Dropdown, required): 15–17, 18–24, 25–29, 30+
- bcca_equity_identifiers (Multiple checkboxes, optional): Black/African/Afro-Caribbean; Indigenous; Newcomer (≤5yrs); 2SLGBTQ+; Disability; Prefer not to say; Self-describe (text)
- bcca_self_describe_identity (Single-line text, optional; dependent if “Self-describe” checked)
C. Venture Fit
- bcca_venture_name (Single-line text; “Working Title” allowed)
- bcca_track (Radio, required): Product Track; Media Track
- bcca_stage (Dropdown, required): Idea, Validated Concept, MVP/Prototype, Early Sales/Audience (<$5k), Growing ($5k–$50k+)
- bcca_offer_sentence (Single-line text, required; 20–25 words max)
- bcca_primary_customer (Single-line text, required)
- bcca_problem_statement (Paragraph, required; 1–2 sentences)
D. Evidence / Resources
- bcca_evidence_of_demand (Checkboxes): Customer interviews; Waitlist/email subscribers; Social followers/avg views; Preorders/LOIs; Sales to date; None
- bcca_revenue_to_date (Number/currency; dependent if “Sales to date” checked)
- bcca_primary_link (URL; website/IG/TikTok/demo/deck)
- bcca_upload (File upload)
E. Track-Specific (Dependent Fields)
Product Track only (show when bcca_track = Product Track):
- bcca_units_sold (Radio): Yes / No
- bcca_compliance_needs (Paragraph): permits/labels/co-packing
- bcca_facility_needs (Checkboxes): BYRC kitchen; Café carts; Storage; Packaging; Other
Media Track only (show when bcca_track = Media Track):
- bcca_content_format (Checkboxes): Video; Audio; Mixed; Other
- bcca_publishing_cadence (Dropdown): Weekly; Biweekly; Monthly; Not yet
- bcca_media_metrics (Single-line text): avg views/episode; subs/followers
- bcca_studio_needs (Checkboxes): Podcast room; Video set; Editing; Other
F. Commitment (Screeners)
- bcca_weekly_availability (Radio, required): Yes, consistently; Mostly; No
- bcca_reporting_commitment (Radio, required): Yes; Unsure; No
- bcca_reinvestment_rule (Radio, required): I agree to reinvest 30% of gross profits; I do not agree
- bcca_cohort_timing (Checkboxes): Weeknights (Tue/Thu); Weekends; Hybrid/Asynchronous
- bcca_access_supports (Checkboxes): Compass transit; Accessibility; Childcare; Technology; Other
- bcca_access_supports_notes (Paragraph; dependent if any support selected)
G. Traction & Goals
- bcca_hours_per_month (Dropdown): <5; 5–10; 10–20; 20+
- bcca_team_size (Dropdown): Solo; 2–3; 4+
- bcca_funding_to_date (Checkboxes): Self-funded; Friends/Family; Grants; Revenue-funded; None
- bcca_top_blockers (Checkboxes — require exactly 3 selections): Capital; Distribution; Studio/Production; Permits/Labels; Branding/Packaging; Pricing/Unit economics; Audience/Analytics; Legal/IP; Accounting/Books; Other
- bcca_success_90_days (Paragraph, required; 1–2 sentences)
H. Values & Fit
- bcca_why_bcca_now (Paragraph, required)
- bcca_pay_it_forward (Paragraph, required)
- bcca_conduct_agreement (Checkbox, required): I commit to respectful conduct, safety, and anti-harassment policies.
I. Admin / Signoff
- bcca_signature (Single-line text, required)
- hs_lead_status (Set via workflow): New → Open → Qualified/Disqualified
- lifecyclestage (Set via workflow): Lead (or Subscriber for partials)
3) Dependent Logic (HubSpot “Dependent fields”)
- Show Product block when bcca_track = Product Track.
- Show Media block when bcca_track = Media Track.
- Show bcca_revenue_to_date when “Sales to date” is checked.
- Show bcca_self_describe_identity when “Self-describe” is checked.
- Show bcca_access_supports_notes when any access support is selected.
4) Progressive Profiling (Smart Fields)
Enable progressive profiling on returning contacts:
● Group A (first view): Identity & Consent + Core Venture Fit
● Group B (returning): Evidence/Resources + Commitment
● Group C (later): Traction & Goals + Values & Fit
HubSpot → Form → Options → Enable progressive fields and set rotation A → B → C.
5) Hidden Fields (Attribution & Ops)
Add as hidden fields (auto-populated via query params/cookies):
● utm_source, utm_medium, utm_campaign, utm_term, utm_content
● original_source_type (HubSpot default), latest_source
● bcca_campaign_code (Single-line text) (e.g., VENTUREHUB_FALL2025)
● bcca_referrer_org (Single-line text) (partner name)
● page_url, page_title
● gclid, fbclid (if applicable)
6) Validation & UX
primary customer, problem statement, weekly availability, reporting, reinvestment rule,
success_90_days, conduct, signature.
● Character limits: offer sentence ≤ 140 chars; problem ≤ 400 chars; success_90_days ≤
300 chars.
● Exact 3 blockers: enforce via form rule (or soft validation with helper text).
● Help text (HubSpot placeholder/help):
○ Offer sentence: “20 words: what you sell and for whom.”
○ Success in 90 days: “e.g., Launch 4 pop-ups and reach $2,000 in sales.”
○ Reinvestment rule: “Funds future cohorts—your success fuels the next.”
7) CASL/GDPR Consent Block
Use HubSpot GDPR options or add a custom consent group:
● Email subscription (Marketing Information): unchecked by default; “I agree to receive
program updates and resources.”
● Program operations (Legitimate Interest): “I consent to the collection and processing of
my data for application review and program delivery.”
● Link Privacy Policy and Terms.
8) Scoring (HubSpot Score Property)
Create a custom score property: bcca_application_score (0–100)
Add positive criteria:
● Age = 15–29 → +5
● Track selected → +5
● Stage = MVP/Prototype → +8; Early Sales/Audience → +10; Growing → +12
● Evidence of demand ≥2 items → +8
● Weekly availability = “Yes, consistently” → +10
● Reporting = Yes → +5
● Reinvestment = Agree → +12
● Hours/month ≥10 → +6
● Team size ≥2 → +4
● 90-day goal present (non-empty) → +5
● Top blockers include solvable ops (Capital, Distribution, Branding, Pricing, Audience) →
+6
Negative criteria:
● Age = 30+ → −20
● Availability = No → −40
● Reinvestment = No → −40
● Reporting = No → −15
● Empty offer/problem fields → −10
Routing thresholds:
● ≥70 = Qualified — route to Interview
● 60–69 = Maybe — request clarifications
● <60 = Nurture — auto-send resources & waitlist
9) Workflows (Automation)
Workflow 1 — Post-Submit (All applicants)
● Set lifecyclestage → Lead; hs_lead_status → New
● Send Auto-Responder email:
○ Subject: We received your BCCA Venture Hub application ✅
○ Body: interview timeline (5–10 biz days) + reply for extra links
● Create Task for owner: “Review application & score” due in 2 days
● If bcca_application_score ≥ 70 → add to Interview Queue
● If bcca_application_score < 60 → send Resources Email + add to
Pre-Incubator Drip
Workflow 2 — Interview Routing (Qualified)
● Create Deal in pipeline: BCCA Venture Hub – Cohort Intake
○ Stage: Applied
○ Amount: $0 (or standard grant/equity placeholder)
○ Assignee: round-robin (Mariah’s team)
● Create Meeting link email (HubSpot Scheduling) to book 20–30 min interview
● If interview booked → move deal to Interview Scheduled
Workflow 3 — Disqualify / Nurture
● If Availability = No OR Reinvestment = No → set hs_lead_status = Disqualified
● Send explainer email re: reinvestment model + invite to info session
● Add to Recorded Workshops nurturing sequence
Workflow 4 — Access Supports
● If bcca_access_supports contains Compass/Accessibility/etc. → create Ticket in
Service Pipeline: “Access Supports – {{firstname}} {{lastname}}”
10) Lists & Segments
● Smart List: Qualified (Score ≥70) — used for interview campaigns
● Smart List: Track = Product — for BYRC ops & kitchen scheduling
● Smart List: Track = Media — for studio bookings / CNTV
● Smart List: Needs Compass — transit coordination
● Static List: Fall 2025 Applicants — snapshot for reporting
● Smart List: Disqualified — for nurture content
11) Thank-You & Routing
● Inline thank-you message: “Thanks! Check your email for next steps. Shortlisted
applicants will be invited to a 20–30 min interview within 5–10 business days.”
● Redirect URL (preferred): /venture-hub/thanks
Include: summary of next steps, scheduler CTA (if you want instant booking for ≥70),
resources for <60, and a link to Safe School Hub recorded content.
12) Notifications & Ownership
● Instant notifications to: Mariah (MD), generic inbox
apply@bccommunityalliance.com
● Assignment: Round-robin among review team
● Task SLA: 48 hours to triage
13) Embed & Tracking
● Use HubSpot’s native embed on the Venture Hub landing page.
● Ensure Cookie consent and tracking code are firing.
● Append UTM params from ads and partner links.
● Add Campaign in HubSpot: Venture Hub – Fall 2025 Intake and associate the
form + landing page + emails.
14) Microcopy (labels & help text — paste directly)
● Offer (one sentence): “In 20 words, what you sell and for whom.”
● Problem statement: “What pain do you solve for your customer/audience?”
● Evidence of demand: “Select all proofs you have—small signals count.”
● Reinvestment rule: “This keeps capital circulating to fund future cohorts.”
● Success in 90 days: “Be specific: ‘Launch 4 pop-ups and reach $2,000 in sales’ or
‘Publish 6 episodes; 1,000 avg views.’”
● Conduct agreement: “We maintain a strictly safe, respectful environment for all participants.”